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      <image:title>Work - Esports for Everyone</image:title>
      <image:caption>The Simon Cup was a national esports tournament put on by Allied Esports. The event consisted of playing Fortnite for a chance to win a fifty thousand dollar shopping spree at a Simon Mall destination. XAMA had the opportunity to design the main pages of the event’s site.</image:caption>
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      <image:title>Work - NAVIGATING FINANCES IS NO EASY JOURNEY</image:title>
      <image:caption>Whether paying off student loans or figuring out how to save for a retirement fund, personal finance management remains to be a dark cloud over America. The EveryIncome (EI) team wanted to create a product that would assist millions of Americans struggling with their finance. However, we understood that a desktop-dashboard filled with cold-stone numbers was not the human-solution our audience wanted and needed.</image:caption>
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      <image:title>Work - Bringing a world-famous console brand to mobile</image:title>
      <image:caption>Case study coming soon. XAMA was brought in as the main UI/UX consultant for Activision’s mobile group when the game was in the thick of production. We worked with both Activision and TiMi Studios to provide principle guidance on systemizing user interaction patterns, UI/UX design system development, and the game’s UX infrastructure. We also partnered with Activision team members to create key western monetization, social, and reward features to hand off to Timi for development. Download on iOS -OR- Download on Android</image:caption>
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      <image:title>Work - A high-speed streamer-hosted  chat-plays racing game!</image:title>
      <image:caption>We laid the tracks down for Nitro Stream Racing: a streamer-led racing game with a UX proof of concept, and UI visual style guide. The game focuses on allowing streamers to play and race with their viewers. We created not only a UI/UX proof of concept for the Streamer PC experience, but also for the Viewer’s unique mobile experience. The work allowed the team to quickly produce an alpha build, and acquire key streamer partnerships and interest for the game.</image:caption>
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      <image:title>Work - Embracing Being Casually Active</image:title>
      <image:caption>Flex Haven, an innovative wellness game, blends stretching with the home and decor genre to promote movement and well-being for Gen Z. XAMA spearheaded the project, conducting crucial product research, analysis, and crafting a UX proof of concept and visual direction for initial pitching and funding discussions.</image:caption>
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      <image:title>Work - XR Fitness Game: Run Legends</image:title>
      <image:caption>Run Legends is a fitness battle mixed reality game where you must run IRL (in real life) to win battles, and level up your gear. The game pairs your running pace with a dynamic audio experience to defeat enemies as you run or walk outside. In order to help develop and validate the MVP and Open Beta features, XAMA was brought in by Talofa Games to produce the game’s UI/UX.</image:caption>
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      <image:title>Work - Rapid &amp; Effective UX Workflows to Deliver One of Discord’s First Activity Games</image:title>
      <image:caption>The Challenge The social auto-chess battler: Arena Kingdoms, needed to quickly go from prototype to launch as one of the first games on Discord Activities. To help the development team, XAMA was tasked with early consultation on core launch features, and optimizing the UX for the unique community-based core game loop.description</image:caption>
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      <image:title>Work - Creating Vibrant UI for Karol G’s Mañana Será Bonito Fortnite Experience</image:title>
      <image:caption>The Challenge The Karol G Mañana Será Bonito Fortnite experience was an interactive concert event where players collected "EmPower-Ups" to combat negative energy and spread positivity. The design challenge was to create UI elements that seamlessly integrated with Karol G’s playful and optimistic brand, while staying true to Fortnite’s established style and Unreal Engine’s technical capabilities. XAMA collaborated with the team to craft vibrant, hand-made visuals that brought the digitial experience to life.</image:caption>
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      <image:title>Work - EndeavorOTC: Creating An Engaging &amp; Approachable UX for People with ADHD</image:title>
      <image:caption>EndeavorOTC is the only FDA-authorized digital therapeutic for adults with ADHD available without a prescription. The team came to XAMA wanting to improve their product’s UI/UX to increase the product’s usability and approachability for adults with ADHD. XAMA served as the team’s UX resource-- aiding the team to create a UI design system refresh, and feature UX development to help drive long-term user engagement.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>XAMA Creative - UI/UX + Digital Experiences - UI/UX solutions for the Future of Fun</image:title>
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    <lastmod>2024-03-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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